BRAND RESOURCE GUIDE

These guidelines outline the general rules when using Frontline’s brand assets and displaying Frontline's content. Consistent use of these rules help people easily recognize references to Frontline and protect our brand identity. 

General Communications Guidelines

In our branding and communications strategy, Frontline is committed to adhering to the following guidelines. We strive to remain consistent in these commitments across all mediums and channels.

Logo Guidelines

Font/Typeface Guidelines

Heading Fonts

Triester & Triester Sans

Proxima Nova Bold, All Caps

Body Text Font

Open Sans or Open Sauce Regular or Light

ADDITIONAL FONT RULES

1. Use Triester font sparingly and only in very short title phrases (no more than 5-7 words).

2. When using the lowercase heading alternative, only capitalize the names of God such as “Jesus”, “God”, “Lord”, “Holy Spirit”, etc.

Copywriting Guidelines

There are several areas of writing that are neither right nor wrong, but should still be consistent. This section summarizes Frontline Community Church’s grammar, style and spelling conventions.

• Abbreviations: Avoid in general, particularly when referring to events or groups. (Example: Frontline Community Church – Frontline is acceptable in subsequent reference.)

• Sentences: Choose active versus passive writing. Passive voice lowers the readability and clarity. Example: Mark decided (not “It was decided”).

• Titles: All titles are to be in italics for easier readability (rather than underlined or with “quotes”). (Example: Brian McLaren’s More Ready Than You Realize.)

• Dates: Drop reference to year when appropriate. Always include day of the week and don’t abbreviate in formal writing. You may abbreviate in informal or digital pieces. Never use th, st or nd after dates. (Example: Tuesday, March 9 for formal; Tues, Mar 9 for informal)

• Email: In print, email should be italicized and always lower case. Don’t hyphenate email addresses. Don’t underline. Website/social media/email should not show the actual ad- dress but link to an online contact form.(Example: jsmith@frontlinegr.com) Don’t publish volunteer personal email addresses in Frontline materials, unless given prior approval by said person.

• Phone: As part of Frontline’s “look” we separate phone numbers with periods. Always include area code. Use lower case “x” for extension with no space. Always include extension for direct connection. Avoid using reception switchboard whenever possible. (Example: 616.647.1111 x112 not 647-1111 ext. 112) Never publish volunteer personal phone numbers in Frontline materials. Always use a Frontline phone number and extension.

• Times: An acceptable format for all publications is: 6p, 7:30a, 1-3:30p

• Web: In body copy, use lower case and italics for all web addresses. Use UPPERCASE when in a graphic element, such as a callout on a brochure or slide. Internet addresses should not be underlined. Drop “www”.

• Wordiness: Avoid it and eliminate unnecessary phrases or adjectives. If the sentence makes sense without it, you should take it out. A clear, concise writing style is preferred over a wordy, flowery style. (Example: phrases like “for more information” and “a time of” can generally be omitted.)

Colors Guidelines

To maintain a consistent brand, we adhere strictly to the use of the following colors in our assets. 

#a6ddec may be used as a small accent color only.

Brand Extras

Headings may be formatted as the examples below.

The text within the circle may vary depending on the event and graphic designed.

The Crosses and Halftone Circle may be used in all designs.

SIZES AND FORMATTING GUIDeLINES

Standard (screen) GRAPHICS

Use for any graphic that will appear on the worship center screens, TV’s, newsletters, most social media posts.

1920px X 1080px, 300dpi, horizontal orientation

social media story graphic Guidelines

Used only for Instagram and Facebook stories.

1080px X 1920px, 300dpi, vertical orientation